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- Elva Li -

Please us about you, what you do, and about your business.

My name is Elva Li. I am a Femme Brand Creative Director, Luxury Branding Expert, and Speaker. From growing up as a "good girl” in Shanghai to moving to Melbourne and “making it" in the corporate world, I left the 9-5 and founded Elva Li Branding and Lifestyle Studio, co-founded Impact the Future Giving Circle, and continues creating and evolving into my next level. I have been featured on LadyBoss Asia, This Women Can, and have been seen on ABC, CBS, Fox, and more.


With a 10-year background in business advisory and a qualified personal stylist, coach, and NLP practitioner, I have combined my creative flair with my business savviness to help visionary female coaches and founders elevate their brand and step into their next level through my unique FemmeBrand system. I integrate holistic brand strategy, creative direction, and mindset work to translate the soul of a person onto screen — so that they can elegantly increase their perceived value, expand their influence, and create more impact.

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What's your own background? How did you start your brand?

There’s a song on repeat in my world and whenever I play it,

it reminds me of the time I started my own business and finally left my corporate job.

“I spend too much time thinking about

who I'm supposed to be

I play by everybody's rules

that don't seem right to me

Should I even care?

They're all sitting there

and everyone's staring at me

If I step out in the spotlight

maybe I'll be set free

What if I back down now

'cause I'm afraid of what might happen

What if they turn away

when I show them who I truly am

What if I lose my breath

when I throw those big doors open

What if I shine?


I was that girl playing by everybody’s rules, playing small in the corporate world and not daring to stand up as who I truly am.

Maybe you can relate too. If you are also a female entrepreneur, you’re someone who has chosen to take the risk of building a business that expresses who you are and allows you to live in your genius zone and do the things you love .... then somewhere along the line you felt like you didn’t fit in the 9-5... somewhere along the line, you felt like you were different from everyone else around you.


If you’re like me, you know deep inside that there’s something more, there’s something different, there’s something better.

I grew up being a “good girl” for my parents, playing the good “successful” daughter, studying at the top university, and then living in the “successful” corporate world. But that life was never meant for me. Every morning from my office window I would look up at the blue sky, wishing I could grow wings and fly. Every morning I longed for something else. A different world. A beautiful world. One where there was freedom, inside and out.

Eventually, in 2010 I packed my bags, left my hometown Shanghai, and moved to Australia by myself hoping the world would be different. It wasn’t … because I was the same. Every day in my office cubicle, I continued playing the good girl. I kept my head down and I worked hard. I played it safe, but deep down I still dreamt of something else.

My life was forever changed when I was introduced to the wonderful world of women entrepreneurs at a business networking event. I saw glimpses of confident beautiful women who were running their own business with a lifestyle to match. It was like getting a blue Tiffany box from the Universe. I saw the beauty I was looking for.

The beauty of choice.

The beauty of another way.

The beauty of a business as the path to truly living a life that has it all.

I was enlightened. I had a choice.

I was no longer willing to accept my desires as just a daydream.

Dare to be different. Dare to be courageous.


I started building my side hustles, immersing myself with personal development, working with business coaches and mentors, connecting with inspiring people…

I’d be lying if I said building my business and brand was easy. The journey is “beautiful”, but it’s not always “pretty”. I have my doubts, fears, and insecurities popping up from time to time.

When that happens and things get rough, I always remind myself why I started in the first place.

I started my branding and lifestyle studio because I adore designing beautiful things and nothing brings me more joy than creating a beautiful brand for other female entrepreneurs and help them turn their dreams into reality, one brand at a time.

I quitted my high-paying corporate job as a Chartered Accountant because I want to wake up every day with passion and excitement, do what lights me up and utilize my full potential and talents; have the flexibility and freedom to do it whenever and wherever I want; surround myself with like-minded talented and inspiring people.

What’s going well right now? What are you grateful for?

As mentioned above, after leaving my hometown Shanghai, and moving to Australia by myself, I eventually quit the 9-5, growing my Elva Li branding and lifestyle studio piece by piece, with heart and soul. I wasn’t done there: I continued growing the business to 5 figure months; I wanted to give back and co-founded the Impact the Future Giving Circle charity fund.

Besides continuing to add more value to my 1:1 high-end Signature Brand Experience, I am launching my group program Luxury Branding Makeover to serve more of my soul-sister clients and create a high-frequency circle to support them.

I am so grateful and excited about sharing my gifts with the world by helping my soul-sister clients not only create, but to live their brand with soulful femme alignment, shine bright as who they really are and create real impact, income and freedom! The world is a better place, because you are in it! ❤

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What are your 3 biggest goals when it comes to building your business and brand?

My goals are:

  •  To make Elva Li Branding Studio the top one-stop high-end branding, styling, and design house.

  • To be the best at what I do and the Queen of Luxury Branding

  • To create Elva Li fashion and lifestyle brand

What’s important to you about reaching these goals? What is your "why" building your brand?

My why is to bring beauty and love to the world. As I consistently step into my next level, I invite my soul sisters along the way.

To transform my own life and their lives at the same time and receive love, abundance, joy along the way.

What are your key challenges today? If you have a magic wand, what would you like to change about your brand? How are you planning to tackle the challenges?

Over the years, I have been continuing peeling back the layers of conditioning ... the ideas that I was to be a pleasant, proper, professional, to look a certain way, act a certain way, and do my business in a certain way...

Everything looked “perfect” from the outside, but I was feeling like a fraud on the inside. The essence of my soul was locked up tight under layers and layers of who I thought I “should” be.

I have evolved. Now I only create and give in the ways that are truly aligned for me. I do the work, charge the rates and receive in the ways that feel true for me. Now my signature Femme Brand Experience is $20,000 and I work with my soul-sister clients who are soul-hearted and have amazing high frequency.

And, I am still evolving ­– as we always do. There's beauty in becoming. Life is lovingly guiding you towards all of the areas that need to be released, removed, and healed... in order for you to step into your highest vision and mission. Some of these lessons will come up again; and I believe that they do, when we need to deepen our relationship ourselves and to embody the “next level” – a philosophy that now guides my whole business.

There are still times I feel my business and brand no longer align with who I’ve become; like I know I am meant for more but have no idea what “more” looks like. But now I know how to bring myself back to alignment and constantly step into my “next level”. Now I know that the only way to receive what I desire is to be who I truly am.

If you are on this journey of evolving and stepping into your next level, I see you. I am on this journey with you.

One of my favourite rituals I use to bring myself to alignment every day is my “Goddess Hour” every morning. I learnt it from my business mentor Victoria Fox and now I do it every day. I start my mornings of 1 hour to myself each day, just for me. It is a time to feel my vision coming to life, to move, create, go inwards and connect with the magic of my body. This hour sets the energy for my entire day, and is a devotional practice. I do whatever creative and feminine practices I like in this time: art, meditation, yoga, dance, writing, walking, time in nature. It’s not a time for consuming content from the outside world such as internet, social media messages, or books — it's a time to express what is in me. I dance at least one song every morning to allow my body to move me. Embodiment (being in our body and particularly our womb space) is an important part of feminine-led living.

Who are your inspirations? Where do you hang out most online? What Facebook groups are you in? Do you follow any hashtags on IG? Who do you follow the most?

I follow Rebecca Campbell, Amanda Frances, Tara Marino the most for inspiration.


I am not on FB much except in my own Facebook Group J’adore My Brand. I check IG and Pinterest for beautiful inspirations.

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How do you see yourself in the next 12 months?

For the next 12 months, I am focusing on serving my clients through my Luxury Branding and Design services and inspiring others through my free content and resources:

  • Working with my VIP 1:1 clients with their high-end brand, help them elevate their brand and step into their next level with elegance and ease.

  • Serving more people through my Luxury Branding Makeover – 8-week mastermind + mentoring program to them get clarity of their Femme Brand essence, feel confident about their brand online, land high-end clients, and position their business in the category of one.

  • Giving more value and serving more people through my free resources, such as my Luxe Brand Checklist, Femme Brand Quiz, weekly E-muse emails, social media, etc.

Which are some resources, books, articles, or podcasts that have been useful to you, and would share with your readers?

“Light is the new black” by Rebecca Cambell: The book inspired me to answer my soul’s highest calling, keep my creations potent, align my business to my soul and scale it in a way that is sustainable, so I can create a life’s work, not a season.

“The Wild Woman’s Way” by Micaela Boehm: great book to learn to switch effortlessly between the masculine “go-mode” and the feminine “flow-mode”.

“Rich As F*ck: More Money Than You Know What to Do With” by Amanda Frances: Her magnetic words will open your heart and mind and help you see the truth about how money actually works.

If you can go back to 5 years ago, what advice would you give yourself?

Keep believing in your dreams and vision for your life and business and taking inspired actions. Follow your joy, focus on feeling good and being of service as it manifests. Enjoy the journey. Your future reality will be even better than your dreams ;)

You can find out more about Elva by checking out her website and social media:

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Femme Brand Quiz from Elva

You feel aligned when there is a natural flow between your natural essence and your brand – take this two-minute quiz to find out what is your brand essence archetype.

Quiz Link -

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